Reaching New Heights with a Multi-Touch Strategy

The Data for Public Good Symposium 2024, held in Bengaluru on September 19-20 at J N Tata Auditorium, Indian Institute of Science (IISc), brought together over 1,200 high-profile executives from government and technology sectors, surpassing expectations and setting a new standard for data-driven events. As the digital and design partner for the Center for Data Public Good (CDPG), Markiverse Media faced the challenge of achieving a 500% increase in attendance compared to the 2023 edition, with a target of attracting over 800 executives from industry, government, and academia.

Through a multi-touch digital marketing strategy, the symposium saw an unprecedented participation, drawing more than 1200 high-profile executives. Our precision targeting, personalized outreach and a robust digital presence helped position the symposium as a leading forum for societal transformation through data.

Outcome

The 2024 Data for Public Good Symposium exceeded expectations, achieving remarkable results.

• 1,200+ registrations
• 50% boost in social media engagement
• 80% session attendance
• VIP networking success