Content has never been the problem; planning it properly has. Most brands today publish consistently yet struggle to see momentum. For example: a brand can post three times a week for months, run campaigns regularly, and still see a flat pipeline because nothing is designed to build on the last piece.
The challenge : In 2021, the client invested in a full-scale website revamp, fully expecting it to become a powerful lead generation engine. But several challenges hindered this journey. Although the site attracted a healthy number of visitors, most failed to meaningfully engage with the content.
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