01
Technical SEO for people and AI bots
Fast pages, clean code, and open doors for Googlebot, GPTBot, ClaudeBot and PerplexityBot. If a bot can’t read you, it can’t recommend you.
Both tracksDemand · AI SEO
You rank #1 on Google.
AI just recommended your competitor.
Buyers don’t scroll ten links anymore. They ask ChatGPT for one name. We make sure it’s yours — and keep you on page one of Google too.
AI visibility example
Fictional example—not a live scan or results for your website.
ChatGPT
Example only
Perplexity
Example only
Gemini
Example only
Google AI Overviews
Example only
The visibility gap
Ranking and recommendation are now two different races.
- Google rank
- AI citations
Old signalPage-one positionNew outcomeNamed recommendation
Since 2015
Eleven years running enterprise search
Google + 5 LLMs
Google search and AI Overviews — plus ChatGPT, Perplexity, Gemini, Claude, Copilot
B2B focus
Technology, telecom and education buyers
Own tools
DeSiRE Audit and AI Marketing Radar
Lap 01 of 08 · The shift
Ranking isn’t winning anymore.
Being the answer is.
Here’s the uncomfortable truth. AI Overviews now sit above your #1 listing. ChatGPT gives one shortlist. If you’re not on it, your ranking is a trophy nobody sees.
What changed
Buyers ask AI for a shortlist instead of clicking around.
What it costs you
Rankings hold. Clicks fall. Pipeline thins out — and your dashboard can’t explain why.
What wins now
Being the brand AI trusts enough to name. That’s what AI SEO builds.
Real proof · Digital infrastructure
15X ROI
$2.4M+ qualified pipeline
Enterprise Cloud Provider
The problem: Strong Google rankings. Nearly invisible when buyers asked AI for sovereign cloud options.
What we did: Rebuilt priority pages around real buyer questions, fixed schema, and tracked the gap weekly in AI Marketing Radar.
One recent 6-month engagement. Results vary by starting point and market.
Track 01
AI SEO — Google
Win on Google itself: organic rankings plus AI Overviews. Still where most buyers start.
Track 02
GEO — every other LLM
Get named by ChatGPT, Perplexity, Gemini, Claude and Copilot. Different engines, different sources, same goal.
Same buyer question. Two very different results.
“Which provider offers sovereign, AI-ready cloud in India?”
AI answer
For sovereign, AI-ready cloud in India, one provider is most often recommended — certified local data centres, high-density colocation and enterprise support.
One name. Full context. Everyone else gets nothing.
Illustrative example with fictional providers. Based on the kind of buyer question we track for an enterprise cloud client.
Lap 02 of 08 · How we find the gap
Four lenses.
One clear picture of your AI visibility.
Click each lens to see what we measure. The numbers are a fictional example — your audit shows your real ones.
Fictional example · Example Co.
We start with what buyers actually type into AI.
Not keywords. Full questions. “Best sovereign cloud provider in India.” “Which 5G vendor handles open RAN?” We build a library of 100–300 of these per category and run them every week.
- Questions tracked
- 212
- Questions tracked
- High-intent
- 64%
- High-intent
- You appear in
- 31
- You appear in
Lap 03 of 08 · What we do
Two tracks.
One programme. One score.
Track 01 covers Google. Track 02 covers every other LLM. Some work serves both — every piece below is tagged. No disconnected checklist.
02
On-page and schema
Titles, structure and schema that tell Google and AI exactly who you are, what you sell and who you sell it to.
Both tracks03
Content AI can quote
Short, clear answers. Comparisons. Definitions. The exact shapes ChatGPT, Perplexity and Gemini lift into their replies.
Both tracks04
Off-page authority and digital PR
Mentions in trade media and trusted sites. AI copies consensus. We build the consensus.
Both tracks05
Competitor and keyword research
Every keyword and buyer question your rivals win — and the order to take them back.
Track 01 · Google06
Reporting you can read
One visibility score across Google and every LLM, every month. No 80-page PDF.
Both tracksLap 04 of 08 · Old way vs. new way
Most agencies optimise
for a search page that’s disappearing.
Traditional SEO
Markiverse AI SEO
- Chases ten blue links Wins the single AI answer too
- Tracks keyword rankings Tracks rankings and AI citations
- Writes long posts for word count Writes short answers AI can quote
- Buys backlinks Earns mentions AI trusts
- Monthly PDF of positions One live score across Google and AI
- Ignores AI bots Opens the door to every AI crawler
Real proof · Connectivity
~60% faster
Cost-per-qualified-lead down within one quarter
Telecom Infrastructure Provider
The problem: A complex network story nobody — human or AI — could summarise.
What we did: Turned it into clear, quotable pages and earned trade-media coverage AI engines now cite.
Client data, detail on request.
Lap 05 of 08 · How an engagement runs
Five steps.
Results you can see every week.
- 01
Audit
Days 1–7
DeSiRE Audit: where you rank, where AI names you, where it doesn’t.
- 02
Fix the base
Weeks 2–3
Technical issues, AI bot access and schema — the plumbing first.
- 03
Rebuild key pages
Weeks 3–6
Service and solution pages rewritten as clear, quotable answers.
- 04
Earn authority
Month 2 onward
Digital PR and placements on the sources AI already trusts.
- 05
Track and repeat
Every week
AI Marketing Radar shows what moved. We double down on what works.
Real proof · Public interest technology
1,200+
Senior-leader registrations · 500% growth
Public-Sector Technology Forum
The problem: Strong research, buried in PDFs. Search engines and AI barely knew it existed.
What we did: Turned the content into clear, findable pages and paired it with focused executive outreach and BIRD sentiment signals.
One event cycle. Client data, detail on request.
Lap 06 of 08 · How we measure
If it doesn’t show up in your analytics,
it didn’t happen.
Four numbers. The baseline comes first — that is the week you see, in your own data, where you rank and where you are not cited. Read-only access to your analytics; we never change your setup.
01Track 01 · Google
Ranked and cited
Organic rankings and AI Overviews tracked side by side. We never trade one win for another loss.
02Track 02 · GEO
Share of answer
We run a fixed set of real buyer questions through the AI engines every week. Score = how often you get named, and how high.
03Track 02 · GEO
AI traffic in your GA4
A custom channel for visits from ChatGPT, Perplexity, Gemini, Claude and Copilot — so AI traffic stops hiding inside “referral”.
04Both tracks
Pipeline, not pageviews
Form fills, demo requests and deals tied back to the page and the engine that sent them.
AI Marketing Radar
One live view of rankings, AI citations and conversions.
No waiting for a monthly report. See what moved this week and what to do next.
Explore AI Marketing RadarLap 07 of 08 · Questions
What buyers ask us
about AI SEO.
Here it means two tracks in one programme. Track 01, AI SEO (Google): win organic rankings and get quoted in Google AI Overviews. Track 02, GEO: get named by ChatGPT, Perplexity, Gemini, Claude and Copilot. Same goal — get found by buyers.
The rest of the engine
Six more levers. One connected demand engine.
Every week you wait, AI names someone else.
Find out where you stand in seven days. Free, done by hand, walked through with a senior strategist.