Your ad platform counts
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Performance Marketing
You paid for 1,490 clicks. 1,428 vanished.
Your ad platform counts the click. Your CRM counts the form. AIMER shows the sessions in between — and which broken ad promise sent them away.
Headline figures are Quantaloom sample data, shown in the dashboard.
AIMERBe effective · Intent Match
QUANTALOOM · SAMPLE DATA
Expand dashboardDid the ad's promise pay off? Who arrived, who reached thank-you, who vanished.
Explore AIMERSince 2015
Eleven years running enterprise demand
44 checks
Every landing page scored before budget moves
Every promise
Ad copy judged against what the page proves
Own tool
AIMER Intent Match, not a monthly deck
01
Lap 01/07 · The gap
Your paid problem isn't the budget. It's the 95% nobody looks at.
Every dashboard you own reports one end of the journey. None of them report the middle. So the team argues about lead quality, the agency asks for more budget, and the real leak keeps running.
Your CRM counts
The form fill. Lead volume looks thin.
Nobody counts
The sessions in between — where most of the money goes.
02
Lap 02/07 · Promise vs page
The ad made a promise. The page broke it. The buyer left in one screen.
Your team uploads each ad's copy and channel. AIMER reads the landing page and checks every claim against it. If the ad says "integrates in a day" and the page never proves it, that's a broken promise — and a paid click walking out.
- 1List every promise the ad makes.
- 2Check whether the landing page backs each one up.
- 3Fix the page first. Rewrite the ad only if the promise can't be kept.
03
Lap 03/07 · Watched campaigns
One row per landing page × channel × campaign. No averages to hide behind.
Blended reports bury the loser. Split it out and the answer is usually obvious.
| Landing page | Sessions | Reached thank-you | Page quality | Rate |
|---|---|---|---|---|
/product/platform Generic category · Google Ads | 630 84.3% single-page | 35 | 37/44 6/9 promises | 5.6% |
/integrations/snowflake Competitor · Google Ads | 445 78.7% single-page | 18 | 40/44 6/8 promises | 4.0% |
/product/observe Product launch · LinkedIn | 242 83.1% single-page | 6 | 38/44 5/6 promises | 2.5% |
Quantaloom · fictional company · sample data
04
Lap 04/07 · How we measure
Stop reporting clicks. Start reporting what the click became.
Four numbers, baselined in week one, tracked week on week.
01
Reached thank-you
Sessions that landed from a campaign and later opened a thank-you page. The closest honest signal to a real conversion.
02
Unaccounted
Landed, never reached thank-you, fired no key event. The number your ad platform and CRM both ignore.
03
Promises kept
How many of the ad's claims the landing page actually backs up. Broken promises are why people leave in one page.
04
Page quality
44 checks per landing page — speed, proof, clarity, path to action — so you fix the page before you blame the audience.
05
Lap 05/07 · Proof
Real proof · Digital infrastructure
15X
return
Zero
extra traffic bought
Enterprise Cloud Provider
The problem
Healthy traffic, flat pipeline. Leadership was being asked to fund more clicks to fix a conversion problem.
What we did
Audited priority landing pages for promise match, rewrote the pages where the ad and the argument disagreed, and fixed tracking that was under-counting enquiries.
Client name masked. Results vary by starting point and market.
06
Lap 06/07 · Why Markiverse
Most paid agencies earn more when you spend more. We earn our keep when you waste less.
| Typical paid agency | Markiverse | |
|---|---|---|
Paid on | % of ad spend | Recovered conversions from spend you already have |
Reports | Clicks, CTR, CPC | Reached thank-you, unaccounted sessions, promises kept |
Looks at the page | Rarely — it's the web team's job | Every campaign landing page, 44 checks |
First move | Raise the budget | Close the leak, then scale what converts |
Tooling | Platform dashboards | AIMER Intent Match, our own product |
07
Lap 07/07 · Questions
What buyers ask about paid media.
01
Will you ask us to increase budget?
Not before the leaks are closed. Scaling a leaking page just buys more people to lose.
02
What does “unaccounted” actually mean?
A visitor who landed from your campaign, never reached a thank-you page and never triggered an event your team marked as important. They paid for the click and left no trace.
03
Why “reached thank-you” and not form fills?
Many forms sit in embedded frames analytics can't see. Reaching the thank-you page is the closest honest signal. We say so rather than pretend.
04
Do you need access to our ad accounts?
Read access to analytics is enough to diagnose. Your team uploads the ad copy and channel for each campaign. Execution access is agreed separately and stays yours.
05
Which platforms do you run?
Google Ads, LinkedIn, Meta and programmatic — chosen by where your buying committee actually researches.
06
How fast do we see movement?
Page and promise fixes show in the next week-on-week view. That's why the dashboard has one.
Before you raise the budget, find out where it's leaking.
We'll show you the unaccounted sessions and the broken promises on your live campaigns.
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