Focus
Alumni engagement, data-driven alumni network, omnichannel communication
The challenge
Alumni engagement is vital in today’s interconnected world – fostering referrals, mentorship and collaborativeopportunities, as well as a strong sense of community that benefits both individuals and institutions.
With a globally dispersed alumni base and no centralised engagement strategy, the client – one of India’smost prestigious educational institutions, known for its academic excellence and global alumni footprint –faced a growing disconnect between its graduates and the institution.