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The challenge
In 2021, the client invested in a full-scale website revamp, fully expecting it to become a powerful lead generation engine. But several challenges hindered this journey. Although the site attracted a healthy number of visitors, most failed to meaningfully engage with the content.
Landing page misalignment: The hidden revenue leak
- The “bleeding-neck problem” lay in the landing pages. They weren’t aligned to visitor intent, which meant valuable opportunities were slipping through the cracks.
- This meant missed quarterly revenue goals and below-par lead conversion rates.
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